Collection: Novation

Novation is a well-known brand in the music technology industry, specializing in synthesizers, MIDI controllers, and software designed for electronic music production and performance. Established in the 1990s, Novation has gained a reputation for its user-friendly and innovative products that cater to musicians, producers, and electronic music enthusiasts. Here's an overview:

1. Synthesizers: Novation offers a range of synthesizers, including virtual analog synths, grooveboxes, and hybrid instruments that combine digital and analog technologies.

2. Launchpad Series: Novation's Launchpad series comprises MIDI controllers designed for triggering clips, loops, and effects in music production software like Ableton Live.

3. MiniNova and UltraNova: These popular synthesizers are known for their powerful sound engines, extensive modulation options, and real-time control capabilities.

4. Circuit Series: The Circuit series includes grooveboxes and synthesizers designed for creative beatmaking, music production, and live performance.

5. Peak and Summit: These flagship synthesizers offer advanced sound design capabilities, analog filters, and digital oscillators for a wide range of tones.

6. Automap: Novation's Automap technology simplifies MIDI controller mapping, allowing seamless integration with various digital audio workstations (DAWs) and software.

7. Ableton Integration: Many Novation products are designed to work seamlessly with Ableton Live, enhancing the performance and production experience for users of this popular software.

8. Launch Control: The Launch Control series includes compact MIDI controllers designed for hands-on control of DAW parameters, effects, and more.

9. Software and Sound Packs: Novation provides software instruments, effects, and sound packs that complement their hardware products and enhance creative possibilities.

10. User-Friendly Design: Novation's products are known for their intuitive layouts and user-friendly interfaces, making them accessible to musicians of all skill levels.

11. Global Community: Novation has built a strong community of musicians and producers who use their products, fostering collaboration and support among users.

Overall, Novation's commitment to innovation, user-friendly design, and integration with music production software has made them a respected and sought-after brand in the electronic music community, providing tools that inspire creativity and enhance the music production and performance experience.